10 Strategies to Increase Product Ratings and Reviews

Written by: Tone Loberg
Posted on: June 22, 2023

Product ratings and reviews are powerful tools for online businesses, yet many shops struggle to collect a substantial volume of customer feedback. In this blog post, we’ll explore effective strategies to help you boost the number of product reviews in your online store. By implementing these techniques, you can build trust, gain valuable insights, and drive conversions. However, it’s essential to be cautious of allowing anonymous and unverified buyers to provide ratings and reviews, as this can pose risks to the authenticity of the feedback.

1. Ask Customers to Share Their Opinions

Take the initiative and directly ask your customers to leave ratings and reviews. Similar to how waiters inquire about diners’ satisfaction, prompt your customers to share their overall experience and thoughts on the specific product they purchased.

2. Choose a Well-Functioning Review Collection System:

Explore the market for product review solutions and select a system that ensures high response rates. Evaluate your current system’s performance and aim for a solution that consistently achieves the highest possible feedback participation.

3. Send Automated Emails After Purchase

Utilize automated email campaigns to follow up with customers after their purchase. Advanced review systems offer automatic send-outs that encourage shoppers to rate their recently bought products. Customize these emails to align with your brand identity and create a natural follow-up experience.

4. Ask the Right Questions

Craft customized email inquiries that seek valuable feedback from your customers. Identify what you want to know and consider your customers’ interests and concerns. By asking targeted questions, you can collect relevant and insightful feedback.

5. Show Product Reviews on Your Website

Display customer reviews prominently on your product pages. By making reviews visible to potential buyers, you demonstrate the value of customer feedback. This not only enhances your customers’ sense of ownership but also motivates them to continue sharing their opinions.

6. Encourage Customers to Share Their Use Value Perceptions

Allow customers to provide feedback on specific aspects of the product, such as sizing, comfort, or functionality, by using rating scales. This method simplifies the feedback process, captures valuable information, and is often easier for customers compared to writing lengthy reviews.

7. Contact Those Who Provide Positive Feedback

When you come across an outstanding user review on your webshop or other platforms, reach out and express your gratitude. In some cases, seek permission to showcase their feedback as a “shoutout” on your own social media channels.

8. Contact Those Who Give Negative Feedback

Embrace negative feedback as an opportunity for improvement. Respond objectively and calmly, demonstrating your commitment to resolving issues. Studies show that handling negative reviews properly can encourage unhappy customers to shop with you again.

9. Moderate User Reviews

Maintain review quality by moderating submissions. Some reviews may require minor edits, while others may need customer consent for language corrections. Approach moderation with empathy, and remember that customers are individuals with diverse language skills.

10. Give Customers Another Chance:

When deleting a review due to offensive language or false claims, inform the customer about your publishing guidelines. Use this opportunity to showcase your commitment to transparency and potentially increase customer confidence in your brand.

Prioritize Authenticity and Compliance for Trustworthy Reviews

As you strive to increase the number of product ratings and reviews in your online shop, it is crucial to prioritize authenticity and comply with EU regulations. Anonymous and unverified reviews pose risks to the credibility of feedback. By implementing measures such as verification processes, transparency, and anti-fraud measures, you can ensure genuine customer opinions, build trust, and safeguard your business. Upholding authenticity and compliance not only protects you from potential legal consequences but also strengthens your credibility in the online marketplace, fostering long-term customer loyalty.

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