About two years ago, Klubben adopted Lipscore to enhance their customer feedback process. Tonje Lillemo, Communications Advisor / Content Creator at Klubben, explains, “With Lipscore, we efficiently gather customer feedback to address concerns and improve our products and marketing.” Explore how Lipscore’s review solutions have contributed to Klubben’s growth, reinforcing their commitment to customer satisfaction and product excellence since their humble beginnings in 1976.
Imagine beginning with the humble sale of swim goggles from a basement and evolving into a premier supplier for sports, educational institutions, and individual enthusiasts. This is the inspiring story of Klubben. Headquartered in the small village of Flisa, with branches spanning across Sweden, Finland, and Poland, Klubben has grown into one of Norway’s largest online stores. They boast an impressive catalog of 20,000 items, connecting with customers through www.klubben.no and a variety of regional platforms. Their pursuit of structured customer feedback brought them to Lipscore, which integrates seamlessly with their e-commerce system, Multicase. Tonje reflects, “Lipscore was a game-changer in systematizing our feedback process.”
Since adopting Lipscore in early 2022, Klubben has experienced an impressive 20% response rate for ratings across its websites. This means 1 in every 5 customers actively shares their feedback, demonstrating a remarkable level of customer engagement and satisfaction. This is further highlighted by an average product rating of 4.6 out of 5 stars. Such invaluable feedback empowers Klubben to continuously refine its product offerings and elevate the customer experience across various markets.
The Lipscore syndication feature shares ratings and reviews across markets, with automatic translation into local languages. This not only builds trust but also provides a window for potential buyers to gauge diverse product opinions, thereby boosting sales and enhancing customer satisfaction.
Lipscore’s impact is most felt when addressing low ratings. Whenever a product receives one or two stars, Lipscore alerts Klubben’s customer service, enabling them to quickly address and resolve issues. This proactive approach not only resolves customer concerns but often turns them into enthusiastic brand advocates.
Lipscore plays a vital role in Klubben’s product development. Tonje recounts an instance with a gymnastics mat where customer feedback about a subtle change in Velcro was crucial. This insight enabled Klubben to work closely with suppliers, ensuring product quality and customer satisfaction.
Klubben’s implementation of ratings and reviews significantly boosts its traffic from Google. The regular updating of product pages, driven by these reviews, enhances their visibility on Google. Additionally, the presence of visible rating stars in Google searches contributes to higher click-through rates. This effectively increases traffic from Google, thereby amplifying Klubben’s online presence.
As Klubben sets its sights on doubling revenue in five years, their new warehouse and optimized operations in Flisa are key. Lipscore stands as a pivotal tool in this journey, not just for gathering feedback but as a cornerstone for brand growth and customer engagement.
In summary, Klubben’s partnership with Lipscore is a testament to the power of listening to customers. It’s a story of growth, trust, and strategic evolution.
