Since 2018, Telia has been utilizing the power of Lipscore to collect ratings and reviews for the products in their online store. The results speak for themselves: an impressive 80% coverage for ratings and 75% for reviews, demonstrating that a majority choose to provide feedback through a written review to support their rating.
This high level of engagement means that prospective buyers can access firsthand experiences with products across Telia’s online store. This is especially crucial for high-value items such as mobile phones, tablets, and smartwatches. Customer reviews offer in-depth insights from real users, empowering potential buyers to make informed purchase decisions.
But it doesn’t stop at product feedback. Telia also gathers customer input on the overall service quality in their online store, boasting an impressive rating of 4.86 out of 5 stars. This rating underscores the fact that Telia’s customers are truly satisfied with the services they receive. By actively soliciting feedback from customers on both products and service quality, Telia harnesses valuable data. This data isn’t just numbers; it’s a powerful tool for optimizing their product range, strengthening supplier negotiations, and uncovering any challenges in the customer journey. Ultimately, this commitment to feedback ensures the highest level of service for Telia’s valued customers.