We love how Dermalogica uses product reviews in their Facebook Ads: «The perfect cleanser for dry and sensitive skin. Always part of my skin care routine. » Written by Susan, one of their customers, in her own words, based on her personal and subjective experience with Dermalogica intensive moisture cleanser.
Consumers tend to trust actual users of the product more than the salesy product description written by the company selling it. By showcasing reviews written by real users of the product, Dermalogica builds trust, which leads to increased conversion and sales.
Product reviews also contribute to more qualified purchase decisions, which result in more satisfied customers and fewer returns.
E-commerce solution: Gurusoft