The Omnibus Directive (EU) 2019/2161 aims to strengthen consumer rights through increased transparency measures and enhanced enforcement measures. With this, stricter requirements are being introduced for the use of reviews.

Online shops must state what they are doing to ensure that the reviews are genuine and entered by actual people who have purchased the product or services being commented on. This will be regulated by the Marketing Act’s “Blacklist” of what constitutes illegal unfair trading practices.

If your business breaks the rules in The Omnibus Directive, you risk an infringement fee of up to 4% of annual group turnover or 25 million where this is higher than 4%.

We guarantee that all reviews gathered with Lipscore are 100% real, written by real customers, in their own words, unedited and verified by their identity. Therefore, by using Lipscore you do not have to worry about breaking the Omnibus Directive with regards to the use of reviews.