You’re likely aware that having a product rating score and a list of reviews is essential for any modern webshop. What you may not realize is that detailed, category-specific feedback can take your offerings to the next level. Learn about our Product Attributes feature, designed to help you stand out in the crowded e-commerce landscape.

Imagine you’re selling notebooks. What are the critical features that shoppers should know about? Even more important, what are the features they should be assured of by other shoppers who have hands-on experience with the product?

Up to now, you could ask customers for an overall score and written comments about the notebook. However, with Product Attributes, you can solicit feedback on specific aspects that matter for a particular product category. Using the notebook example, you can ask shoppers about:

• Battery life
• Screen quality
• Camera quality
• Sound quality
• Design
• Comfort of use
• Value for money
• …and more!

Aside from using this detailed feedback for product or portfolio development, you can display these specifics on your product pages, summarized at the top of your reviews list.

Main Benefits of Using Product Attributes:

• More detailed product information gives shoppers greater confidence in their decision-making process.
• Well-considered purchases lead to happier customers and fewer returns.
• Gain an even better understanding of your customers’ product experiences and preferences.
• Establish a more robust foundation for data-driven product and portfolio development.