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Norwegian tech firm Lipscore aims to expand its footprint in Sweden and is surprised by the lack of customer reviews among Swedish e-retailers, potentially missing out on increased revenue and customer trust.
Read the full Swedish article published on mkse.com on March 26, 2021.
In connection with its interest in the Swedish market, Lipscore conducted a study in March 2021 to examine how various Swedish e-commerce companies handle and present customer reviews. The study found that 45% of the surveyed e-retailers do not display customer reviews at all, while another 34% struggle to obtain them. Ole Martin N. Evensmo from Springboard Martech, who analyzed the data, expressed surprise at the findings. According to him, product reviews have a significant positive impact on conversion rates, SEO, and customer trust—factors that contribute to higher revenue. Evensmo noted that this has been a focus area for Amazon for many years and was surprised that Swedish e-commerce firms are not placing more emphasis on it.
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