Tech-duo enters into a partnership to create better product experiences – see how the solution works

Two of the Nordic region’s leading technology companies, Findify and Lipscore, enter into a comprehensive collaboration with the goal of creating better product experiences and more revenue online.

The provider of search and merchandising, Findify, has launched a completely new backend integration with Lipscore which is referred to as the world’s most effective solution for collecting product reviews and other forms of user-generated content.

With Findify, merchants can achieve up to 30 percent higher conversion through improved relevancy and easy control. An advanced algorithm increases the conversion and ensures that the website is never static.

With Lipscore, merchants can collect between 2 and 4 times more ratings and reviews than the market standard. This contributes to more traffic from Google and also to build customer trust – which increases the conversion. Lipscore also offers automatic translation of reviews, a Q&A function and the ability to comment on reviews.

Complement each other well

Joakim Amadeus Olsson, CCO at Findify, is looking forward to the new collaboration.

– At Findify, we offer enterprise search and merchandising made easy, and every day we talk about positive shopper journeys and relevant product experiences. An integral part of that lies in social proofing, he explained.

– We share a common desire to help merchants to sell more, and sell better.

Mr Olsson said he was delighted to integrate with a partner that shares their Nordic presence.

– Lipscore is a fantastic Norwegian company and one which is growing fast in the Nordics. Findify is Swedish and we have also, in recent years, increased our presence both here and in the Nordics.

Personalized and star-studded shoe sale

Swedish retailers Dinsko and Skopunkten, which are both owned by the Nilson Group and hosted on the Norce-platform, are prime examples of how well Findify and Lipscore solutions work together.

The merchants are now benefiting from both Findify’s advanced personalization software as well as Lipscore’s efficient rating and review collection.

Below, you can see how Findify sorting abilities on Din Sko’s website now incorporates the ability to filter by Lipscore’s customer ratings.

Here, the merchants can of course , choose to fully customize the entire look and feel of the solution so that it seamlessly fits in with their store’s visual identity.

Easy integration at the click of a button

Mutual Findify and Lipscore clients can now integrate the two solutions in a few easy clicks. Merchants need only go to their Findify Merchant Dashboard and navigate to Settings > Integrations and then click on the Lipscore integration.

A particularly useful feature lies in the ability to mix and match reviews with different product IDs which are within the same grouping of products.

Say, for example, you are selling a dress in white, black, and red. You are offering each color in S, M, and L sizes. However, you only have reviews for the small, red dress variant. With the Findify x Lipscore integration, you can quickly and easily choose to show these reviews on the white and on the black variants, of all sizes. This benefits both the merchant and the customer – the merchant is gaining trust with the shopper by showing them relevant reviews, while the shopper is getting to see reviews of the dress they are interested in, which are still relevant to them despite the reviews relating to an item of a different size and/or color.

Advanced sorting and filtering options are also possible. Merchants can enable their shoppers to search by review score, for example.

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