Lipscore vs. TrustVoice for Authentic Customer Feedback

Real Reviews. Real Compliance.

Trustvoice from multiple sources—including unverified and anonymous ones—introducing risk and reducing reliability. Lipscore collects only from verified buyers, giving you trustworthy, high-quality data you can actually use to improve products, service, and sales.

If you care about data you can stand behind, and insights you can act on, Lipscore is the safer, smarter choice.

It’s vital for our customers to trust the information and inspiration we provide, which is why reliable reviews are essential. Lipscore stands out with its authentic reviews, exclusively from verified buyers.

Jacob Thorén

E-commerce Manager at Oscar Jacobson

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Lipscore has increased our ratings and reviews by 27%. This feedback provides valuable insights, helping our design and purchasing teams refine collections. Automatic translations allow reviews to be displayed across all markets while reducing workload for our Customer Support team.

Frida Hedberg

Online Business Developer at Kappahl

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Partnering with Lipscore has been invaluable. Verified reviews build trust, and products with more ratings see higher conversion. By tailoring communication, we’ve doubled response rates and reduced returns.

Vidar Tirèn

E-commerce Manager at Scorett

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Where TrustVoice Doesn’t Deliver.

While Trustvoice (formerly Testfreaks) once led the way in Sweden, many brands now find its limited, outdated approach holding them back.

Response Rates

No transparency around response rates, combined with a lack of tools to drive more feedback, results in fewer verified reviews.

Actionable Data

Basic reporting tools offer limited value when it comes to turning feedback into real business insights.

Review Credibility

Allows scraping of anonymous and unverified reviews, increasing the risk of fake or irrelevant content that erodes trust.

Limited Approach

Focused mainly on online purchases, missing out on valuable feedback from in-store customers — both on products and the level of service.

Missed Potential

Without automatic review syndication, you risk missing out on the full value of your ratings and reviews.

Lack of Regional Support

With operations based primarily in Sweden, Trustvoice lacks local presence in other key markets—making it harder to stay aligned with regional needs and opportunities.

VS. TrustVoice.

Lipscore was built for brands that value real, reliable data — without the risks that come with unverified or scraped reviews.

RealReviews by Lipscore

TrustVoice

Response Rate

✅ 19.7% (ratings), 5.5% (reviews)

❌Unknown – does not disclose average response rates

Verified Buyer Reviews Only

✅ Yes – Only verified buyers can leave reviews

❌ No - Allows aggregated reviews from multiple sources

Feedback Focus

✅ Strong focus on collecting high-quality feedback on products and service levels across all sales channels

❌ Primarily focused on gathering reviews from online purchases

SEO Benefits

✅ Reviews stay on your domain, boosting your SEO

Ownership of Reviews

✅ You own and control all reviews

Customizable Widgets & Review Invitations

✅ Fully customizable to match your brand

✅ Fully customizable

Automatic Translations

✅ Automatically translates reviews into multiple languages

✅ Automatically translation of reviews

Syndication

✅ Automatic syndication

❌ On request only

AI Review Moderation

✅ Simple AI-based moderation

❌ Manual moderation by Trustvoice

Legal Compliance

✅ Fully compliant with EU privacy laws (GDPR)

❌ Scraping unverified reviews may violate EU consumer protection rules.

Reporting Capabilities

✅ In-depth reporting and insights

❌ Offers basic reporting tools

Customer Success

✅ Dedicated manager

User Interface

✅ Intuitive and user-friendly

✅ Simple interface

Pricing

✅ Premium (quality & trust focus)

❌ Lower cost (less credibility/depth)

Clearing Up the Misconceptions.

At Lipscore, we put customer success at the heart of everything we do. Unlike platforms that focus on size over service, we’re committed to delivering a review solution that genuinely works for you, without the inflated costs or unnecessary complexities.

We’re not here to be the largest; we’re here to be the best for your business.

Lipscore only collects reviews from verified buyers, while TrustVoice mixes in anonymous and scraped reviews—compromising credibility.

Yes. Lipscore averages a 19.7% response rate for ratings, which is significantly higher than industry norms. TrustVoice doesn’t disclose its response data.

Lipscore delivers structured, high-quality data from verified buyers—enabling deeper insights across products, services, and customers. In contrast, TrustVoice relies on aggregated and unverified reviews, limiting data reliability and lacking advanced tools for product and customer analysis.

Lipscore may have a premium price, but the verified-only model, high response rate, legal compliance, and rich analytics deliver superior long-term ROI.

Yes, you can import product reviews from TrustVoice into Lipscore—as long as the reviews are verified. Our team assists in making the transition seamless, so you won’t lose the value of your existing content.

Every Lipscore customer is assigned a dedicated Customer Success Manager who offers ongoing support, strategy insights, and technical help to ensure you get maximum value from the platform.