In your Lipscore account: Settings > General > Google Shopping settings you will find your XML Feed.

There are 3 choices to how to generate your XML Feed(s), please check out this article for more information.

Displaying customer ratings and reviews in Google Shopping ads has a lot of benefits. They give your ads more visibility and trust, thus increasing CTR by up to 10% (based on Google statistics) and decrease the CPC, among others. 

Although there is no guarantee that Google will display ratings and reviews in the ads, working towards it is definitely worth a shot. 

Important notes: 

• at least 50 ratings (in total for all products) and min. 3 ratings per product are required for the feed to be approved and for stars to show in Google Shopping ads. 

• Make sure you have all the required product data (product urls, GTIN or MPN + Brand)

• If you have separate GMC accounts for, e.g., various markets, you also need separate Lipscore accounts so that separate Lipscore XML feeds are generated for each market. If you have one GMC account where you handle multiple product feeds for various markets, you can upload one or multiple Lipscore XML feeds into this one account. 

How to upload Lipscore XML file to Google Merchant Center 

Follow these steps to upload the Lipscore XML feed to your Google Merchant Center. 

1. If you haven’t done so already, fill in this Product Ratings Interest Form to enable product review feeds inside your Google Merchant Center account.

2. After the form has been processed and approved (it should normally take less than 15 minutes) you should be able to see Product reviews tab under Marketing in your Google Merchant Center account. Then continue to the next steps. 

3. Log into your Google Merchant Center account and follow the steps below:  

1.  Go to Reviews section:

2.  Click on Product review data sources

3.  Add product reviews:
   

4. You can find these details in LS account Settings -> General -> System settings -> Google Shopping XML Feed:
   

If still in doubt, consult Google instructions or contact your Google Merchant Center consultant. 

If you uploaded the feed but still cannot see the ratings and reviews in your Google Shopping ads, learn more about common issues and questions our customers have regarding Ratings and Reviews in Google Shopping ads.