Default sender address

By default, Lipscore sends out invitations from an email address generated in the Lipscore domain. If your company’s name is Emma Stone, the sender email address will be: [email protected].

No no domain is 100% bulletproof against spam filtering. Various email clients have various parameters for assessing spam, and individual users may have different settings as well.

However, Lipscore domain is verified and the likelihood of invitations landing in recipients spam folders is low.

Do not change the sender address without proper domain setup

If you change the sender email address to, for instance, [email protected] without informing our team, the invitations will still be sent but the likelihood of landing in spam folder is increased. The email address will be displayed as:

[email protected] on behalf of Emma Stone Hairstylist <[email protected]>

which most likely is not your preference. To make matters worse, a notification saying that this sender address is not verified may appear at the top of the message. This undermines the credibility of the invitation email and may trigger spam filters.

The reason email clients are so careful about it is that it is quite easy to create email addresses in someone else’s business domain. Therefore, a special domain setup is needed.

How to correctly send invitations from your business domain

The security and integrity of email communications are vital in today’s digital age. Utilizing SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) are effective strategies to reduce email-based threats like phishing and spam. This guide will walk you through how to set up SPF and DKIM for your domain using Lipscore’s specific settings.

1. Understanding SPF and DKIM with Lipscore

SPF (Sender Policy Framework): SPF is an email-validation protocol designed to prevent unauthorized persons from sending email on your behalf. Lipscore simplifies this process by providing a preset SPF record value.

DKIM (DomainKeys Identified Mail): DKIM allows the receiver to check that an email was actually sent from your domain and hasn’t been modified in transit. Lipscore provides an easy-to-implement CNAME record for DKIM setup.

2. Setting up SPF with Lipscore

Step 1: Add a new TXT record to your root domain
Step 2: The SPF record should have the following value:

v=spf1 include:_spf.lipscore.com -all

(if you already have an SPF record, add Lipscore’s SPF as an additional include “v=spf1 include:spf.somedomain.com include:_spf.lipscore.com -all“)

Step 3: Save the new SPF record to your domain’s DNS settings.

3. Setting up DKIM with Lipscore

Step 1: Add a new CNAME record for DKIM
Step 2: Add the following host name record to your domain’s DNS settings:

lipscore._domainkey.yourdomain.com

This should point to:

_dkim.lipscore.com

Note: The selector “lipscore” is predefined and must be used for the DKIM setup.

4. Testing & Verification

After successfully setting up SPF and DKIM, it’s advisable to test both to confirm they are working as expected.

For SPF: Online SPF validation tools like MXToolbox can be used to check if your SPF record is set up correctly.

For DKIM: Validate your DKIM by using online tools such as MXToolbox’s DKIM validator.

5. Inform us about your change

Lipscore is required to enable your new domain settings manually. Therefore you are required to send us an email to our Support with which domains you have added and also which email address you would like to send review invitation emails from. We will update the Sender email setting in your Invitation setup.

If you have multiple accounts, please make sure to repeat the process for all your domains and make changes in all accounts.