Showing stars next to your products in Google organic search is gold. According to study conducted by CXL institute*, stars in Google search can increase the CTR (click-through rate) by up to 35%.

How to get the rating and review snippet show up in Google organic results?

Getting stars to show in the organic results is tricky if you have to do it on your own. The good news is: Lipscore automatically adds schema.org markup including all ratings and reviews to all product pages – in other words, there is nothing you need to do, Lipscore does it for you.

Please note: the prerequisite here is that the Lipscore Rating widget is implemented on your product pages. It is the Rating widget that includes schema.org markup which Google uses to display rich snippets (i.a., stars) in the organic search results.

At the same time, this statement has to be followed by a disclaimer: it is Google who decides whether the stars and reviews will be displayed next to your organic results. As stated in their own instructions for developers, Google “may” display the snippet.

As we all know, Google works in mysterious ways and there is nothing we can guarantee except that ratings and reviews collected by Lipscore and displayed on your product pages are perfectly readable and indexable for Google.

For some industries stars will not show, no matter what

There are industries that are excluded from the possibility of displaying stars in their Google organic results due to limitations imposed by Google. As Google states in their instructions for developers regarding rich snippets:

So, if your webshop offers products related to firearms, weapons, recreational drugs, tobacco, vaping or gambling, we are sorry to inform you, that the stars will most likely never pull through to Google organic results, despite our best setup.

Examples of ratings snippets displayed in Google organic search for Lipscore customers

Nevertheless, we have had a lot of success with displaying the snippets for our customers’ products in Google organic results and here are some examples.

Thebodyshop.no

Telia.no

Elektroimportøren.no

Golfshopen.no

Designhandel.no

Stars are not showing yet?

In order to display ratings and reviews in Google organic search, Google needs to crawl and index your website again – and it may take some time. If you are very eager to start showing the stars as soon as possible, you may consider resubmitting your pages using Search Console to make sure Google has the latest content and schema.

Once the indexing is completed, clear any local cache in your browser, search for the product that does have ratings and reviews on it and check again if the snippet is there.