If your business operates in multiple markets and you need to segment results accordingly, Lipscore offers two account setup options:

Single Account with Assigned Markets

With a single Lipscore account, you can assign each web shop URL to a specific market. For example:

• https://emmastonehairstylist.no represents the Norwegian market, identified by the market code NO.
• https://emmastonehairstylist.se represents the Swedish market, identified by the market code SE.

There are two key benefits to assigning specific markets to web shop URLs:

1. Data Organization & Filtering – Clearly track where your data originates and efficiently filter invitations, ratings, reviews, and customer inquiries by market within the backend system.
2. Google Merchant Feed Customization – Configure your XML feed (for ratings and reviews in Google Shopping) to generate either separate Google Merchant feeds per market or a unified feed including all markets.

To get started, please read this article about Market Setup: Set up Markets in your Lipscore account.

To learn more abut how to get your XML feed separated by market, please read this article: Getting your XML Feed for your Google Shopping ads.

Multiple accounts per market

If you need fully customizable settings per market, such as separate support email notifications, distinct invitation configurations per market, and overall more flexibility – we recommend setting up individual Lipscore accounts for each market. These accounts function as sub-accounts under a Master account, allowing ratings and reviews to be syndicated across sites. This ensures you can showcase all your ratings and reviews across all your web shops.

To learn more about ratings and reviews syndication, please read this article: Displaying reviews across various webshops.

To have multiple Lipscore accounts set up, please reach out to our Support or directly to your Customer Success Manager with a request for multiple sub-accounts.