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Invitation intervals

Ratings and reviews are meant for better shopping experiece for your customers. However, we cannot forget that leaving a rating and review needs to be a part of this positive shopping experience too. We are very conscious about our customers’ concern not to “spam” their shoppers with more emails than necessary and this is we have the following systems and settings in place.

1. The 14/90 day Lipscore rule

The default logic behind our invitations sending system is as follows:

  • If after being asked for a product review a customer purchases the same product within 90 days, Lipscore will not send another review request to this customer for this purchase.

Example: If you buy a blue t-shirt today, we will send you a product review request. If you buy the same blue t-shirt within the next 90 days, we will not send you anything. But if within the next 90 days you buy pink trousers, we will send you a request to rate and review these trousers.

  • If a customer was asked for a service review and made another purchase within 14 days, Lipscore will not send another service review request to this customer for this purchase.
2. Longer invitation intervals for repeat customers

In your Lipscore account: Settings > Invitation setup > General > Number of days to block new invitations for repeat customers

The 14/90 days rule protects your shoppers from receiving too many requests from our system. However, if you would like the rule to be even more strict, in this setting you can decide on a different period after each purchase where Lipscore will not send invitations, regardless of the purchased products or type of request the shopper received earlier.

Insert the number of days and confirm with the blue tick.

Number of days to block new invitations for repeat customers setting

In this case, if you buy a blue t-shirt today and within the next 120 days you will purchase the same blue t-shirt, pink trousers,  yellow jacket and colorful socks, we will not send you any feedback requests.

3. One or two product review invitations? 

In your Lipscore account: Settings > Invitation setup > Email settings > Product reviews invitation template

It is up to you to decide whether you are going to send one or two product review requests to your customers. Our experience shows that the best response rates are the result of using both – the invitations reach shoppers in various situations and sending two invitations simply increases the chances to reach the shopper in favourable circumstances. Still, if your shoppers receive numerous emails already in the order processing time, you may choose to use only one of them. If so, we recommend that you go for Product review invitation 2.

One or two invitations setting
4. Service review requests vs Product review requests

In your Lipscore account: Settings > Invitation setup > General > Percent of service reviews 

There are 3 invitations available for sending in the Lipscore system:

  1. Product review invitation 1
  2. Product review invitation 2
  3. Service review invitation

Even if all the three invitations are active in your account we never send 3 emails to one shopper. In the Invitation setup you decide on the percentage of shoppers who should be asked about their shopping experience (service review) vs how many should be asked about their satisfaction with products (product review). This means that one shopper receives either a service review request or 1-2 product review requests, but never all the 3 of them.

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