If you have not gotten familiar with basic information about Analytics, relevant to all dashboards, please visit THIS ARTICLE before proceeding to the details of the Product insights dashboard.

In this article we will focus on the Category/Brand Insights dashboard. This dashboard has a default time filter set to one year.

Category/Brand Details Chart

The main and default chart in this dashboard is the Category/Brand Details chart. This chart offers users an interactive way to explore product performance across categories and brands, providing insights into average ratings and other relevant data. This tool highlights underperforming products, making it easier for users to identify and understand products with low average ratings and poor reviews.

Organized Sorting

Users can sort the chart either by Category or by Brand for a tailored view and easier navigation.

Sorting by Category: Start with a list of categories. Expand a category to view the associated brands and further drill-down into individual products within each brand.

Sorting by Brand: Begin with a list of brands. Expand a brand to display its categories, and under each category, access the related products.

In-depth product Insights

Each product is displayed with comprehensive data, including average rating, conversion rate and other key performance metrics.

Products that stand out, particularly those with low ratings or negative reviews, are highlighted in red helping you identify opportunities for improvement.

Review Navigation

Clicking on a product directs you to a filtered review page, allowing for a focused analysis of customer feedback.

Category/Brand Heatmap charts

There are two heatmap charts available that needs to be manually added as they are not included in the default details setup of this dashboard. These charts can be incorporated into either the Category/Brand Insights dashboard or the Product Insights dashboard.

Average Rating per Category

This Category Heatmap visually represents the average rating for each category over a specific time period. The color gradient, ranging from dark red to dark green, indicates the rating scale. Clicking on a cell in the heatmap allows you to explore the reviews for that category within the selected timeframe.

The Brand Heatmap

This Brand Heatmap visually represents the average rating for each category over a specific time period. The color gradient, ranging from dark red to dark green, indicates the rating scale. Clicking on a cell in the heatmap allows you to explore the reviews for that category within the selected timeframe.

Adding charts to a dashboard

To add these charts, navigate to Customize at the right top corner of the dashboard. In the list of charts: expand Product charts and scroll to the bottom to find Average Rating per Category & Average Rating per Brand