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The Klaviyo × Lipscore integration allows you to manage your product review invitations and leverage customer feedback directly inside Klaviyo. Once enabled, Lipscore automatically sends review‑related events and ratings data to Klaviyo, giving you full control to build branded review request flows, automate follow‑ups, and segment customers based on their review behaviour.

This integration works on top of your existing Lipscore store connection. As soon as Lipscore has access to your order data and is connected to your e-commerce platform, you can activate the Klaviyo integration to begin forwarding events into Klaviyo.

Key Features of the Integration

• Build Communication Flows Based on Lipscore Events
• Build Customer Segments Based on Review Activity

Build Communication Flows Based on Lipscore Events

Klaviyo can trigger email flows using events sent from Lipscore. This means you can:

• Use your existing brand templates
• Build review invitations inside Klaviyo. Lipscore will send “invitation” events to Klaviyo that you can use as triggers in your flows.
• Fully customize timing and conditions of invitations
• Create multi‑step review request flows (e.g., reminders)
• Use Rating events as triggers to build further email communication flows after a customer has left a rating and review.

Build Customer Segments Based on Review Activity

You can use Lipscore‑generated properties to create dynamic Klaviyo segments. These segments help you target customers based on:

• Rating and review submission behaviour
• What product or brand they reviewed
• Whether they submitted a review
• Rating scores and metadata

This gives you powerful targeting options for:

• Loyalty and VIP campaigns
• Win‑back journeys
• Post-review upsell campaigns
• Identifying satisfied customers for referral programs

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The following properties can be used to build Klaviyo Flows and Customer Segments:

Invitation Data

Field	Description
internal_customer_id	Your store’s customer identifier
internal_order_id	Your store’s order ID
invitation_type	The type of review invitation (e.g. product review or service review)
landing_unreceived_url	Review page link for customers who did not receive all their products
landing_url	URL where customers submit their review
language	Language sent to Lipscore with the order data
member_site_id	Identifier for your Lipscore site/account
parent_source_id	Parent ID for a source
parent_source_name	Parent name for a source
purchased_at	Date the product was purchased
shipped_at	Date the product was shipped
source_id	The ID of the source of your order data
source_name	The name of the source of your order data

Product Attributes Data

Field	Description
products	Products included in the invitation event
sku	Product SKU
mpn	Manufacturer Part Number
currency	Currency used in the order
image_url	Product image URL
landing_star_urls	Star‑rating URLs for the landing page
category	Product category
gtin	Global Trade Item Number
product_id	Product ID
brand	Product’s brand
variant_id	Variant identifier
name	Product name

Rating and Review Data

Field	Description
created_at	Date when rating was created
event	Rating created
has_review	Customer left both rating and review
Is_service	Rating is for Service Review
rating	Rating value 1-5
review.language	Identified language of review
review.text	Review text content

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How to Enable the Integration

Follow these steps to enable the Lipscore x Klaviyo integration.