When a company undergoes major change, one of the hardest things to rebuild is trust. For Ventilasjonsfilter, a Skien-based business specializing in air ventilation filters, 2023 marked a turning point. After restructuring and a new leadership appointment, the company was determined to rebuild—better, smarter, and more customer-focused.
But how do you convince customers to believe in a new chapter? For the CEO, the answer was simple: let customers do the talking.
When Espen stepped into his role as CEO in October 2023, Ventilasjonsfilter was navigating the aftermath of significant internal changes. Their digital presence lacked the credibility modern shoppers look for, especially the social proof needed to gain customer trust and drive conversions.
They weren’t using any review platform at the time. Although Espen was familiar with other well-known platforms, he needed something more streamlined, more intuitive, and more impactful for a company ready to start over.
In May 2024, Ventilasjonsfilter partnered with Lipscore through their e-commerce provider Mystore. From the first touchpoint, the experience was seamless.
Unlike review platforms Espen had used in the past, Lipscore’s onboarding was quick, professional, and friction-free. Within days, verified customer reviews began populating product pages, transforming Ventilasjonsfilter’s storefront with real, trustworthy content.
Thanks to Lipscore’s plug-and-play integration with Mystore, the team didn’t need heavy development resources or complex configurations. The focus stayed on the customer, where it belonged.
“Everything has been very professional and smooth. We’ve been very satisfied with the follow-up and customer success from Lipscore. I was pleasantly surprised by how easy and well-organized the onboarding was compared to other solutions I’ve worked with before.”
Since launching Lipscore, Ventilasjonsfilter has quickly transformed its digital credibility:
Even negative feedback is seen as an opportunity. Espen and his team now personally follow up with dissatisfied customers, turning potential detractors into loyal fans.
As a result, the company has become more agile, more customer-centric, and better equipped to compete in a trust-driven market.
With Lipscore, Ventilasjonsfilter has gone from operating in the shadows of customer doubt to building a transparent, feedback-driven brand. Reviews aren’t just content; they’re a daily source of insights, credibility, and conversion power.
As they look ahead, Espen and his team are excited to deepen their use of Lipscore and continue building a company where the customer’s voice shapes everything.
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