How Skogstad Sport Transformed Customer Trust with Lipscore

May 19, 2025

For nearly a century, Skogstad Sport has been a trusted name in Norwegian outdoor and leisurewear, offering high-quality and affordable clothing for all ages. But as their focus shifted more toward e-commerce, they faced a new challenge.

How could they replicate the trust and confidence customers felt in their physical stores and translate that into the digital space?

With 16 physical stores but a growing online presence, customers often hesitated to purchase online due to unanswered questions about fit, functionality, and quality. This hesitation not only led to lost sales but also overloaded their customer service team with inquiries that could have been addressed proactively.

The Challenge

Skogstad Sport needed a better way to collect, showcase, and leverage customer feedback, not just to increase sales, but to reduce the friction in the buying journey.

Their key challenges included:

Converting hesitant shoppers into confident buyers
Reducing the burden on customer service by providing answers upfront
Building digital trust to reflect their long-standing reputation for quality
Ensuring all reviews were 100% authentic and verified

They required a solution that was seamless, trustworthy, and could scale across both product and service reviews.

“Lipscore has helped us strengthen customer trust and improve our digital presence by making real customer feedback easily accessible. Since implementing Lipscore, we've seen a 9.5% response rate, an average rating of 4.53 stars, and a reduction in customer service inquiries. As we continue to evolve, we look forward to leveraging customer insights even further to enhance our products and services”

- Skogstad Sport

The Solution

Skogstad Sport turned to Lipscore, a Norwegian-based ratings and review platform designed to maximize response rates and ensure 100% real, verified feedback.

E-commerce Manager Bendic had already experienced Lipscore’s ease of use and powerful results in the past, making it the obvious choice.

How Skogstad Sport Implemented Lipscore

Seamless integration into their e-commerce platform
Product review collection to provide authentic customer insights
Verified-only reviews to eliminate fake feedback and improve trust
Reduction in customer service inquiries by proactively answering common questions
Plans to expand into service reviews for even deeper customer insights

The Results

Increased Trust, More Reviews, and Higher Conversions

Since implementing Lipscore, Skogstad Sport has seen tangible improvements, including:

A 9.5% response rate for customer reviews, aligning with their expectations.
4.53-star average rating, reinforcing product confidence
Fewer customer service inquiries, as shoppers find answers within reviews
Future-proofing conversion strategies, with plans to integrate reviews into Google Ads for even greater visibility.

Beyond the numbers, Skogstad Sport has started to actively use customer feedback to refine their product offerings, ensuring they meet the expectations of their customers.

What’s Next?

While Skogstad Sport has already seen strong results, they recognize the potential to go even further. By fully leveraging Lipscore’s customer insights and expanding into service reviews, they aim to strengthen their competitive edge in the outdoor apparel market.

Key Takeaways: Why Lipscore Made the Difference

Industry-leading response rates = More customer feedback with minimal effort
Verified reviews only = No fake reviews, just real customer insights
Customer-generated product Q&A =Fewer customer service inquiries
Seamless integration = Easy setup, immediate impact

Skogstad Sport’s success proves that authentic customer feedback isn’t just about reviews, it’s about creating a better, more trustworthy shopping experience.