How Mizuno Norway Boosted Trust & Conversions with Lipscore

May 19, 2025

How can customer feedback transform your online store's success? Well first, understanding and leveraging customer feedback is crucial. Mizuno Norway recognized this need and embarked on a journey to enhance their customer engagement and trust.

The Challenge: Absence of Structured Customer Feedback

Prior to partnering with Lipscore, Mizuno Norway lacked a systematic approach to collecting and utilizing customer feedback on their website. This gap made it challenging to showcase positive customer experiences and identify areas for improvement, hindering their ability to build trust with new customers and optimize their product offerings effectively.

So what was the solution? Implementing Lipscore's review management platform

Mizuno Norway integrated Lipscore's review solution into their online store, resulting in:

Seamless Integration: The implementation was quick and smooth, aligning naturally with the customer journey.
Enhanced Response Rates: Achieving an 8.8% response rate, with ongoing efforts to improve through design and timing adjustments.
Organized Insights: Clear presentation of customer feedback, facilitating actionable insights for product planning and marketing strategies.

Lipscore also provided dedicated support post-launch, including "Health Check" sessions, offering specific tips to boost response rates and maximize the value of collected feedback.

“Onboarding with Lipscore was easy, efficient, and well-structured. We saw the benefits almost immediately, and the feedback from our customers gives us valuable insights. Reviews have helped raise our conversion rates and guide which products we focus on in marketing.”

Steffen

Digital Marketing Manager, Mizuno Norway

The Results: Strengthened Trust and Increased Conversions

Post-implementation, Mizuno Norway observed:

Higher Conversion Rates: Authentic reviews built trust, particularly for products in competitive categories.
8.8% Response Rate: Indicating strong customer engagement and providing valuable feedback for product and campaign improvements.
Informed Product Development: Customer insights were shared with purchasing and product teams across Europe, influencing future product designs and strategies.
Expansion Plans: As Mizuno expands its online presence to Sweden, they plan to continue utilizing Lipscore to gather feedback and create value in new markets.

Lipscore Features Implemented

Product Reviews: Collecting and displaying authentic customer reviews to build trust and inform potential buyers.
Service Reviews: Gathering feedback on overall customer experience to identify areas for improvement.
Lipscore Analytics: Utilizing detailed analytics to monitor feedback trends and inform business decisions.

Business Impact

The integration of Lipscore's platform enabled Mizuno Norway to systematically collect and utilize customer feedback, leading to increased customer trust, higher conversion rates, and valuable insights for product development and marketing strategies.

Key Achievements

Enhanced Customer Trust: Authentic reviews fostered greater trust among potential customers.
Improved Conversion Rates: Positive reviews contributed to higher sales and reduced return rates.
Valuable Customer Insights: Feedback informed product development and marketing focus.
Successful Market Expansion: Plans to replicate success in new markets using Lipscore's platform.