Mimmis.no was also awarded the best online store in Kids & Baby category in 2020.
Mimmis.no, a fast-growing online store based in Sandefjord, attributes its remarkable growth to a strong focus on customer insights. In the highly competitive market of toys and children’s clothing, the brand managed to increase its revenue by 35% in 2020, reaching NOK 65 million with a nearly NOK 3.5 million profit.
Mimmis.no not only witnessed impressive financial growth but also clinched the title of the best online store in the Kids & Baby category in 2020. Co-founder Ole Johan W. Bredland reveals the key to this success: “We go above and beyond in customer service, personalizing the experience, and delivering more than expected. If we can deliver a package today instead of tomorrow, we will.”
Besides offering well-known brands like Ergobaby and Philips Avent, Mimmis.no has broadened its inventory to include local producers such as BeSafe, Gullkorn, and Sagababy. “Being product experts means taking risks on new products and brands before they become mainstream, as long as they align with our quality standards and customer needs,” Bredland asserts.
The company places a strong emphasis on customer feedback through product reviews. Partnering with Lipscore, Mimmis.no gains valuable insights into what customers think about their products. “Listening to customer feedback, especially the negative ones, is crucial. It might lead us to discontinue a product or simply adjust the product description to better match reality,” says Bredland.
Currently, the store holds an overall customer satisfaction rating of 4.4 out of 5, something that Bredland is quite proud of. “As a small online store, we care deeply about each customer and their experience. This positive feedback is a testament to the efforts of our team and suppliers,” he adds.
Mimmis.no is taking significant steps to improve logistics, especially focusing on same-day delivery across multiple locations in Norway. “Our product range includes logistically challenging items like strollers and car seats, making this an area we want to excel in,” Bredland explains.
Built on nopCommerce, with Klarna for payment and Logistra for EDI, the online store is also planning a visual upgrade. “We continually seek inspiration from global trends to create that ‘wow factor’ in customer experience,” concludes Bredland.
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