Can you really trust the reviews you read online?

For years, Mairo, a premium Swedish home textiles brand, struggled with the same challenge many retailers face; how to collect authentic, reliable customer feedback. Reviews were scattered across different platforms, unverified, and sometimes misleading. Even worse, customers had to leave Mairo’s website just to read them, disrupting the buying journey.

They knew that real customer insights drive better business decisions, but without a structured review system, they were missing a crucial piece of the puzzle. That’s when they found Lipscore - a platform that didn’t just collect reviews but ensured every single one came from a verified buyer.

The result? Higher customer trust, better engagement, and a powerful new way to showcase quality.

The Challenge: Unverified Reviews & Disrupted Customer Journeys

Mairo understood the value of customer feedback but faced key challenges with their previous review platform:

• Unverified reviews: Anyone could leave a review, making it difficult to determine which feedback was genuine and useful.
• Customer redirection: Reviews were hosted externally, meaning customers were sent away from the website to read feedback, disrupting the buying experience.
• Limited control over feedback: The company lacked a structured way to collect, analyze, and act on customer insights.

Without a reliable review system in place, Mairo struggled to make data-driven decisions based on customer sentiment. They needed a verified, transparent, and actionable solution that kept customer engagement on their own platform.

The Solution? Lipscore’s Verified Customer Feedback Platform

Mairo turned to Lipscore, a review platform designed for authentic, high-quality customer feedback. With Lipscore, only verified buyers can leave reviews, ensuring every piece of feedback is real and relevant.

What Mairo Gained with Lipscore:

• Verified Reviews: Only customers who made a purchase can leave feedback, eliminating fake reviews.
• Reviews Hosted On-Site: Customer engagement stays on Mairo’s website, improving the buyer journey and increasing trust.
• Real-Time Review Management: Negative reviews trigger instant notifications, giving Mairo 3-5 days to respond before they go live.
• Customizable Feedback Requests: Mairo can control when and how they request feedback, making the process flexible and tailored to their needs.
• Proactive Customer Support: Lipscore’s team regularly follows up with suggestions for optimizing the platform, without Mairo even needing to ask.

The onboarding process was smooth and intuitive, allowing Mairo to implement Lipscore quickly and start collecting genuine customer insights right away.

The Results: Higher Engagement, Better Feedback, and Stronger Customer Relationships

Since implementing Lipscore, Mairo has achieved measurable improvements in customer engagement and trust:

• Feedback response rate increased to 12.1%, giving Mairo a more comprehensive view of customer satisfaction.
• All reviews are now verified, ensuring authenticity and credibility.
• Improved issue resolution, with a real-time response system for handling negative reviews before they go public.
• Stronger customer engagement, with more meaningful interactions and actionable feedback.
• Seamless on-site review experience, keeping customers on Mairo’s platform instead of sending them elsewhere.

Business Impact: Turning Customer Feedback into Growth

Mairo is now leveraging Lipscore’s verified customer insights to enhance its business strategy in several ways:

• Customer-Driven Product Improvements – More structured feedback helps Mairo refine product designs and address common concerns.
• Stronger Brand Trust & Transparency – Verified reviews boost credibility, leading to higher customer confidence and conversions.
• Future Marketing Initiatives – Mairo plans to incorporate customer reviews into marketing campaigns to attract new buyers and reinforce their brand reputation.

Key Achievements

• 12.1% response rate - higher engagement than before
• Authentic, verified customer feedback for better insights
• Faster issue resolution with real-time notifications
• Improved customer trust and retention
• Seamless customer experience with reviews hosted on-site

Looking Ahead: Using Feedback for Future Growth

As Mairo continues to evolve, Lipscore will remain a key part of their customer experience strategy. With a structured, transparent review system in place, Mairo is better positioned to strengthen its product offerings, reduce purchase hesitations, and drive customer loyalty.

Are you ready to turn customer feedback into business growth? Start your journey with Lipscore today!