Ren Lykke is a Danish skincare brand founded by Tina Lykkegaard, specializing in high-quality, organic, oil-based products. Their mission is to provide effective skincare solutions while maintaining a deep personal connection with customers. “We have really happy customers who feel connected to us,” says Anne Bjørndahl Toft Sørensen, Head of Marketing at Ren Lykke. “When we introduced a new team member on Instagram, our followers welcomed her as if she were part of their family.”
As a brand in the skincare industry, Ren Lykke understands that trust is essential. Many customers have been disappointed by previous skincare purchases that worsened skin conditions like acne or dryness. “We know customer reviews are important because skincare is a matter of trust,” Anne explains. “Our products are as good as we say they are, but it’s our satisfied customers who are best at convincing new buyers.”
However, before Lipscore, Ren Lykke faced challenges in gathering customer feedback. Their previous system often crashed, leading to frustration among customers and the team. “We had to stop collecting feedback for a while because it just wasn’t working,” Anne recalls. This gap in customer feedback was a missed opportunity to showcase their satisfied customers’ experiences and build trust with new prospects.
Ren Lykke decided to adopt Lipscore for its simplicity, control over data, and fair pricing. “A major factor was that we own the data produced by our customers,” says Anne. “The onboarding process was incredibly smooth,” she explains. “Lipscore’s team was with us every step of the way, ensuring we could get up and running seamlessly.”
The ability to respond directly to feedback has been invaluable in fostering trust and improving customer relationships. “We love that we can directly engage with customers who had a less-than-perfect experience,” Anne notes. “If someone rates a product below 3 stars, it’s a chance for us to address their concerns and make improvements.”
Since implementing Lipscore, Ren Lykke has seen a noticeable improvement in conversion rates, especially among first-time buyers. Although it’s challenging to isolate exact numbers due to other concurrent marketing initiatives, Anne is confident that Lipscore has made a significant impact.
“One of the most impressive metrics is that nearly 13% of our customers now leave feedback,” Anne reveals. “Given that we’re still early in our implementation, this is a promising start. It shows that our customers are willing to share their experiences.”
“It’s still early days, but we’re already seeing that customers are engaging more with our brand on our webshop,” Anne adds. “Having an easy-to-use review system like Lipscore has been a game-changer for us.”
Ren Lykke finds Lipscore’s direct communication with customers particularly valuable. It allows them to reach out to customers who had less-than-perfect experiences, turning potential negative feedback into opportunities for improvement. They are leveraging customer feedback to refine their product offerings. For instance, after receiving feedback that a hairbrush was ineffective for customers with thin Scandinavian hair, they updated the product description to clarify its suitability for thicker hair types.
“Customer feedback is more than just testimonials—they’re a source of valuable insights,” Anne explains. “We’ve used this feedback to refine our product pages, helping customers find the products best suited to their needs.”
Moving forward, Ren Lykke plans to integrate customer feedback more deeply into their marketing efforts. “We’re currently working on an email campaign that features snippets of our reviews,” Anne shares. “It’s a great way to introduce new customers to our best-sellers through the voices of their peers.”
Additionally, the brand is excited about using both star ratings and testimonials in their visual marketing assets. “We’re still in the early stages, but we believe this will drive even more trust and engagement with our audience,” Anne concludes.
“We highly recommend Lipscore—it has truly transformed our approach. Nearly 13% of our customers now provide feedback, a remarkable improvement from before. This input not only fosters trust with potential buyers but also enables us to enhance our products and maintain transparency. Lipscore’s smooth integration and excellent support have made it effortless to connect directly with our customers, turning challenges into opportunities. While it’s still early days, we’re already seeing a significant impact on our brand and customer relationships,” Anne concludes.”
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