White Stores is an outdoor living company specialising in premium garden furniture, pergolas and stylish outdoor accessories, designed to transform your garden into a space for relaxing, dining and entertaining.
When the festive season arrives, we become a destination for Christmas inspiration, offering everything from decorations and lights to Christmas trees and seasonal décor, bringing the magic of Christmas into homes across the UK.
What sets White Stores apart from its competitors is its commitment to quality and unique design. Every product is carefully selected to offer distinctive outdoor living solutions that reflect the latest trends while meeting customers' expectations.
Customer experience is at the heart of everything the company does. The team focuses on providing personalised support and creating a seamless shopping experience from start to finish. Through its partnership with Lipscore, White Stores showcases genuine customer reviews, helping to build trust and create a stronger sense of community among shoppers.
White Stores chose to partner with Lipscore to address a key challenge: low conversion rates on feedback request emails. Without a steady flow of genuine customer reviews, new products can struggle to gain trust and generate sales.
Without a consistent flow of genuine customer reviews, new products struggled to establish trust and generate sales. With so many unreliable retailers online, authentic customer feedback had become increasingly important in reinforcing the company's reputation and helping customers make purchasing decisions with confidence.
White Stores needed a review solution that could generate more authentic customer feedback while supporting its position as the UK's largest independent outdoor living retailer.
Customer opinions play a vital role in the day-to-day operations at White Stores.
Feedback helps shape product selection, identify opportunities for service improvements, and provide valuable insights into what customers value most. By actively listening to customer feedback, White Stores continuously enhances the shopping experience and builds stronger, long-term relationships with its community.
Since starting with Lipscore, the biggest and most measurable improvement has been the significant increase in review conversion rates.
Since implementing Lipscore, the most significant and measurable improvement has been the increase in review conversion rates.
After switching to Lipscore, the review conversion rate increased to more than 26%.
This improvement has been driven by Lipscore's review invitation process together with the simplicity of the star rating capture.
In addition to generating considerably more written reviews, the standalone star ratings have also played an important role in reassuring potential customers and helping the White Stores team quickly identify products that may require attention.
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