Can Listening to Customers Really Drive Better Products?
Without reliable customer feedback, product development stalls, marketing misses the mark, and customer trust fades. STIGA Sports, a global leader in sports equipment, faced exactly this challenge. Despite their strong brand and loyal customers, they were receiving alarmingly low review response rates. Desperate for deeper insights and better engagement, they turned to Lipscore, and the results were significant.
Despite having a loyal customer base and a strong digital presence, STIGA Sports faced a major hurdle: customers simply weren’t leaving enough product feedback. With a feedback response rate hovering around 2.8%, the brand struggled to gather meaningful insights that could guide product development, improve user experience, and build social proof.
Sebastian Ramsay, Chief Marketing Officer at STIGA Sports, understood that without real customer voices, the company’s innovation efforts were flying blind.
On the recommendation of their digital growth partner, Omniarch, STIGA Sports implemented Lipscore across multiple markets. The integration was quick and up and running within a week, and the results were almost immediate.
What truly stood out was Lipscore’s Automatic Translations functionality. Operating in several countries, STIGA Sports needed a tool that could eliminate language barriers. With Lipscore, they could now collect and analyze customer reviews from across regions in a streamlined, multilingual environment.
“Lipscore has made it simpler than ever to gather authentic feedback from our customers in multiple regions. Not only has our response rate skyrocketed, but we’re also able to address concerns more quickly and improve our products based on real customer insights.”
Since launching Lipscore, STIGA Sports has more than tripled its customer feedback response rate, from 2.8% to an average of 10% across various markets. This surge in responses has given the brand a valuable pipeline of insights, helping shape product updates, improve descriptions, and proactively address customer concerns.
They’re already using the data to fine-tune marketing messages, expand FAQs, and identify common product pain points. And even though they’re just getting started, the STIGA team is already seeing the payoff.
With Lipscore, STIGA Sports transformed customer reviews into a strategic asset. Not only do they now receive more reviews, but the brand can also actively engage with critical feedback, build stronger customer relationships, and refine their product offerings in response to real-world insights.
What once felt like a missing link in their growth strategy is now one of their most powerful tools.
STIGA Sports’ experience proves that the right review platform is important for collecting feedback but also for elevating it into strategy. With Lipscore, they’ve created a scalable, multilingual feedback engine that drives customer satisfaction and fuels innovation.
Want to unlock smarter growth through customer feedback for your business? Explore Lipscore.
Discover how Lipscore helps you:
Get more verified customer feedback than you ever thought possible.
Book a demo to see how - no commitments, just valuable insights.
