CASE STUDIES

Lipscore x Oxigo.co: How Verified Reviews Drive Smart Decisions and Search Visibility

February 5, 2026

Can Your Product Data Work Harder for You?

In the world of medical devices, accuracy and trust are everything. For Oxigo, a specialist retailer of oxygen concentrators and life-enhancing health equipment; product performance isn’t just a business metric, it’s a matter of daily reliability for their customers. But without structured review data, Oxigo was flying partially blind. They needed more than anecdotal feedback… they needed sharp insights to make confident product decisions, build trust, and stand out in search.

The Challenge: No Clear View of Product Performance

As Oxigo’s catalogue expanded, so did the need for better customer insight. But key gaps in their existing review system created real challenges:

  • No visibility into which products were performing best (or worst)
  • No feedback loop to guide assortment decisions
  • No review stars showing up in Google search results
  • No consistent way to identify and act on customer concerns

The team knew that to serve their customers better and grow responsibly, they needed a structured, scalable review platform. One that could deliver real insights and boost visibility at the same time.

The Solution: Verified Reviews and Smarter Search with Lipscore

After switching to Lipscore, Oxigo gained exactly what they needed: a straightforward but powerful way to gather and act on verified customer feedback.

Here’s what changed:

  • A clear dashboard showing the highest- and lowest-rated products
  • Immediate insight into which items might need to be discontinued
  • Customer feedback that feeds directly into product quality decisions
  • Google search snippets now show review stars, dramatically improving visibility and click-through rates

What’s more, the team now responds to customer issues before they escalate—building stronger trust and long-term relationships.

“There’s a very clear dashboard where you can see the top-ranking products, but also the poorest-ranking products. That already gave us insights into specific items where we weren’t sure if we should still be selling them.
Another positive is the Google snippet results. With Lipscore, our products now show stars directly in the search results. We didn’t have that with other review platform. It works very well and looks very attractive in Google. I’m sure it helps us attract more organic traffic”

Erik Ploegh
Director,Oxigo.co

The Results: From Feedback to Growth

Since implementing Lipscore, Oxigo has seen powerful, measurable improvements across both operations and marketing:

Data-Driven Decisions

Quickly identify top- and underperforming products and adjust the assortment accordingly.

Improved Organic Search Performance

Review stars in search results now draw more clicks and boost credibility instantly.

Better Customer Retention

Faster follow-ups on negative feedback reduce churn and reinforce trust.

More Confident Purchases

Shoppers now rely on real, verified feedback, especially important for high-consideration medical products.

 

Features Implemented

  • Product Feedback
  • Verified Buyer Only feedback
  • Review Analytics Dashboard
  • Low-Rating Alert System
  • Rich Snippet Support for Google
  • High-response email review collection
  • Simple integration with existing ecommerce stack

Business Impact: Small Team, Big Insight

For a lean, specialist business like Oxigo, Lipscore adds power without complexity. The platform amplifies customer voices, supports operational decisions, and enhances every product’s presence online.

💡 It’s not just about collecting stars, it’s about putting every review to work.

Key Achievements

  • Google search listings now display stars with Lipscore’s rich snippet support
  • Increased visibility and click-through rates
  • Real-time insights to improve product performance and remove poor performers
  • Verified, high-quality feedback drive greater trust and faster decisions

With Lipscore, you don’t have to guess. You just have to ask.

Want to know which products your customers really love, and which ones are holding you back?

Book a demo to discover how verified reviews can transform your customer relationships.

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  • Get more ratings and verified reviews through high response rates
  • Increase visibility in Google and AI-powered search
  • Build trust that boosts conversions and sales
  • Scale globally with automatic review translations

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