Extra Leker Builds Stronger Customer Connections with Lipscore

October 28, 2025

When you’re selling thousands of toys to parents, grandparents, and gift-givers across Scandinavia, one thing matters above all: trust.

Do your customers feel confident in their purchase? Are they coming back because the experience was great… or walking away because something missed the mark?

Extra Leker, one of Norway’s largest toy retailers, knew they needed to listen more closely. With stores buzzing with activity and an online shop growing fast, they were ready to turn customer feedback into real action.

And that’s where Lipscore stepped in.

The Challenge: Scaling Feedback Without Losing the Human Touch

Founded in 1988, Extra Leker has built a loyal following with massive stores, competitive prices, and a true passion for toys.

But as the business grew quickly; 25 stores in Norway, 3 in Sweden, and a thriving webshop. Soon, the leadership team faced a tough question:

"How do we hear from every customer, no matter where they shop?"

They didn’t want generic star ratings or spammy review platforms.

They wanted real voices. Real feedback. From real families.

They needed:

A way to gather feedback at scale
Verified reviews tied to real purchases
Insight into product quality and store service
An experience that worked seamlessly in-store and online

The Solution: Lipscore’s Two-in-One Review Engine

Extra Leker turned to Lipscore for one powerful reason: it did everything they needed; simply, smartly, and scalably.

They implemented both:

Product Feedback: Reviews from real customers on specific toys
Service Feedback: Honest ratings of their in-store and online experience

Whether someone bought a dollhouse in-store or a remote-control car online, Lipscore made it easy for them to share feedback with no friction, no fluff.

And with real-time insights flowing in, the Extra Leker team could act fast while improving stock, updating product content, and training frontline staff.

“Lipscore has made it possible for us to collect much more feedback from real customers — not only from online purchases but also from our stores. That’s incredibly valuable for us because it gives us insight into what customers think about both the products we sell and the service we provide.
We’re very happy with how Lipscore works for us. It’s easy to use, provides real feedback, and helps both us and our customers. Reviews have become an important part of how we build trust and make sure we’re delivering what people really want.”

Daniel Lilleskog

Head of Marketing and Strategy, Extra Leker

The Results: From “Nice to Know” to “Need to Know”

Lipscore didn’t just give Extra Leker more reviews, it gave them clarity, confidence, and conversion uplift.

Here’s what they saw:

A significant boost in review volume from both online and physical purchases
Higher conversions on products with visible reviews
Stronger trust at every stage of the purchase journey
Improved supplier communication based on verified product feedback

“It’s hard to attribute growth to one thing,” Daniel says, “but we’ve clearly seen better results when reviews are visible. High product scores = more trust = more sales.”