For Lanullva, a leading woolen clothing manufacturer, customer feedback is invaluable. The brand’s collaboration with Lipscore has streamlined the feedback loop from customer insights directly to production.
“Customer satisfaction is pivotal for us. Feedback from users is immediately shared with our production manager to continually refine our products. That’s why Lipscore is integral to our product development,” explains Frank Skjelland, who oversees e-commerce at Lanullva.
Frank Skjelland is not only responsible for e-commerce but is also the grandson of company founder Brit Vinje Lyngstad. Established in 1994, Lanullva is a family business grounded in care and quality.
“Eilif, my grandfather, needed breathable yet warming clothes for his forest work. My grandmother, a skilled clothing technician, innovated a unique knitting technique for insulation and breathability,” Skjelland says.
The pioneering technique caught the eye of local lumberjacks, eventually driving Brit to purchase a knitting machine in Switzerland. This marked the beginning of Lanullva’s long journey in the woolen clothing industry.
Today, Lanullva employs 27 people but maintains its commitment to quality. The company controls the entire value chain, from Austrian sheep to finished products. “Choosing Lipscore for our customer feedback process was a no-brainer. Their system works well and they’re always innovating,” Skjelland notes.
Recently, Lanullva introduced two new widgets to their website to improve customer engagement. The first, a service widget on the homepage, builds trust with new visitors. The second, featured on product pages, allows customers to read and leave reviews.
“These widgets benefit both us and our customers. We gain insights for product improvement, and customers receive even better woolen clothing. Given our control over the production chain, we can implement changes swiftly,” concludes Skjelland.
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