How GANT Strengthened Customer Loyalty with Lipscore

June 27, 2025

**What Does It Really Mean to Listen to Your Customers?**

For GANT, a globally recognized fashion brand, quality and service go hand in hand. But when customer experience spans both online and offline touchpoints, how do you ensure consistency? And more importantly, how do you show your customers that you’re listening?

This is where GANT’s story with Lipscore begins.

The Challenge: Raising the Bar on Customer Experience

GANT knows that great service sets them apart. Their mission? Deliver exceptional, personalized service whether you’re walking into a flagship store or browsing from your phone.

But with that ambition came a challenge: maintaining a seamless customer experience across all channels while gathering meaningful, transparent feedback that could help them improve.

GANT needed a review platform that could do more than collect stars. It had to open a two-way conversation.

The Solution: Lipscore’s Verified Review System

After a recommendation from partner Digitroll, GANT switched to Lipscore. The reason was clear: Lipscore offered a simple, transparent way to collect and publish only verified reviews, direct from real buyers.

From day one, the team embraced Lipscore’s tools:

Verified-only reviews for total authenticity
A clean, user-friendly dashboard
Easy integration and management of product and service reviews
The ability to reply to every single review, building real relationships with customers

“Lipscore is really important for us because it shows our customers that we care about them and their feedback. Since we started using Lipscore, we’ve made it a priority to respond to every single review, and that’s helped us build strong trust. Our response rate is 27.8%, and we’re really proud of that. It’s become an essential part of our daily work – it’s not just about collecting reviews; it’s about connecting with people and showing them that we’re here to help.”

Lina Jurkste

E-Commerce Operations Manager, GANT

The Results: Real Conversations. Real Loyalty.

Since launching Lipscore, GANT has seen a 27.8% response rate, which is far above the industry average. But it’s not just a number, it’s a reflection of how engaged and loyal their customers truly are.

When customers leave negative feedback, GANT reaches out personally. No automated responses. No canned apologies. Just real human support.

Features Implemented

Product reviews from verified buyers
Service reviews to measure customer satisfaction post-purchase
Direct responses to all reviews
Easy-to-use analytics dashboard for internal teams

The Business Impact

Higher engagement: Customers leave more reviews and read more, too.
Increased trust: Shoppers see that feedback isn’t just collected - it’s acted on.
Smarter decisions: Internal teams use insights from Lipscore to improve service, update product pages, and optimize offerings.
Stronger customer relationships: Each review becomes a touchpoint, not just a metric.