Can a century-old fashion house build digital trust as seamlessly as it tailors a suit? Ferner Jacobsen proves it’s not just possible—it’s powerful.

A Storied Brand Meets a Modern Challenge

Since 1916, Ferner Jacobsen has been synonymous with classic tailoring, premium fashion, and white-glove customer service. With two flagship locations in Oslo and Fredrikstad, the brand has long been a staple for style-conscious Norwegians.

But as the fashion industry moved online, even heritage brands needed new tools to maintain trust—and build it with a younger, digital-first audience. For Ferner Jacobsen, reputation was never in question. The challenge? Proving that reputation to first-time online visitors.

The Challenge: Earning Digital Trust in a Legacy Brand

Ferner Jacobsen had no shortage of loyal customers or in-store credibility. But in an online landscape filled with competing fashion retailers, trust needs to be visible.

With no existing system in place to collect or showcase verified customer reviews, the brand risked missing out on conversion-driving trust signals and SEO-boosting content. They needed a solution that could bring their in-store reputation online—authentically and at scale.

The solution? Lipscore’s verified review system

Ferner Jacobsen partnered with Lipscore to start collecting verified service reviews from online shoppers. It was the first step in creating a review strategy that matched their premium brand identity.

Here’s what they implemented:

• Verified Service Reviews – Every review came from a real customer, ensuring authenticity.
• Internal Performance Insights – Feedback became a mirror for staff and service teams, highlighting what customers valued—and where there was room to improve.
• Future-Proofing with Product Reviews – Starting with service feedback laid the foundation for expanding into detailed product reviews in the future.

What the Team Had to Say

“We want to do better because we know how important those five-star reviews can be—having them visible really pushes us to go that extra mile.” — Pernille, Social Media Manager

The Results: Stronger Trust, Smarter Insights, and Motivated Teams

• 11.8% Response Rate

Ferner Jacobsen’s verified review collection outperformed industry norms, showing high levels of customer satisfaction and engagement.

• Over 2,000 Reviews Collected

  This growing volume of authentic feedback gives online shoppers the confidence they need to convert.

• Staff Motivation Boost
  With real-time visibility into customer satisfaction, the team is more engaged and committed to maintaining five-star service—online and offline.
  
  
• Strategic Feedback Loop
  Reviews aren’t just for show—they’ve become a part of how Ferner Jacobsen improves its service, trains staff, and shapes future plans.
  

Business Impact

By adding Lipscore, Ferner Jacobsen didn’t just enhance their website—they built a bridge between legacy-level service and modern digital expectations. Now, every satisfied customer becomes a voice for the brand, helping new shoppers feel just as confident online as they would walking into the Oslo flagship store.

Key Achievements

• 11.8% response rate across verified service reviews
• 2,000+ reviews collected and growing
• Improved staff motivation driven by transparent feedback
• Increased online trust and conversion rates
• Review strategy ready to expand into product-level insights

Your Service Deserves the Spotlight

Lipscore makes it easy for premium brands like Ferner Jacobsen to turn every positive experience into a growth driver. Whether you're in luxury fashion or home goods, verified reviews build the trust your digital channels need.

Ready to make your service speak for itself? Book a demo with our team.