What Do Birds, Trust, and Conversions Have in Common?
When Marcel, founder of Birdsupply, first began selling products for feathered friends nearly two decades ago, he knew trust would be everything. In the niche world of bird care, customers rely on peer reviews to decide what’s best for their beloved pets. But as his business grew, his old review platform couldn’t keep up.
Feedback was too generic. Product pages lacked credibility. And most importantly, sales were slipping through the cracks. Marcel needed a way to build trust at the product level, in a language his customers understood. That’s when he discovered Lipscore.
Birdsupply had long been using another platform to collect general service reviews but something was missing. The platform failed to deliver the product-specific feedback Marcel needed to help customers feel confident at the point of purchase.
What’s more, the system felt impersonal. Support wasn’t localized, and the process wasn’t intuitive enough to inspire high response rates. Marcel was lucky to receive 3–4 reviews in a day, even with a high volume of orders.
Lipscore delivered exactly what Birdsupply needed:
Soon after switching, response rates soared. Marcel began seeing 70+ product ratings per day. Lipscore’s simple review process made it effortless for customers to contribute, helping build trust on every product page.
The feedback didn’t just look good, it worked. Products with just a handful of reviews saw a major uptick in conversions.
"Before Lipscore, we used another platform. It worked, but it didn’t give us detailed product feedback or the volume we needed. Now, sometimes I get 70 ratings in a single day, where before I’d be happy with 3 or 4. That’s a huge difference.
What I really like is how easy it is for customers to respond—just a rating is enough. That brings in more feedback and helps us build trust on every product page. I also appreciate the personal contact. Even though Lipscore isn’t based in the Netherlands, I can talk to someone in Dutch if I need to. That makes it easier, and it feels more human. It’s a strong solution, and I absolutely recommend it… just not to my competitors."
Since implementing Lipscore in 2024, Birdsupply has experienced dramatic, measurable growth:
With Lipscore, Birdsupply didn’t just improve their website, they transformed how customers interact with their brand. Each review became a trust signal. Each star rating, a step closer to conversion. And each interaction, an opportunity to build stronger relationships.
What was once a quiet review section is now a conversion-driving engine—and Marcel has no plans to slow down.
Birdsupply’s success proves that the right feedback system doesn’t just collect reviews, it builds trust and drives results.
Book a demo with Lipscore today and see how verified reviews can elevate your e-commerce performance.
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