How do you build trust in a product when only a handful of customers have shared their thoughts? For Bagbrokers, a Norwegian travel gear company that recently opened its first physical store, this was the challenge. With customers relying on reviews to guide their buying decisions, the team needed a better way to collect feedback and turn it into actionable insights.
Their solution? Lipscore.
Before Lipscore, Bagbrokers relied on another review platform and occasional feedback from phone calls and emails. The issue? Their customer feedback response rate sat at a modest 2.5%.
E-Commerce Manager Marte Lilloe Styrmoe noticed a troubling pattern, heatmaps showed that users were looking for reviews before converting, but too often, they found nothing. And when feedback did come in, it wasn’t always reliable or actionable.
Even more critically, products with a few positive reviews clearly performed better, highlighting just how powerful reviews could be if they had more of them.
"We could see from our heat maps that customers were checking product reviews before making a purchase, but with so few reviews, they weren’t getting the insights they needed. Our feedback rate was around 2.5% on the previous platform, which was quite low. We wanted to increase this and were recommended Lipscore — since then, the feedback has been steadily increasing, and now we’re receiving customer feedback almost every day."
Bagbrokers turned to Lipscore to solve their review challenges, and saw immediate impact. The integration was fast and frictionless, with Lipscore connecting easily to their existing systems.
Marte explains that Lipscore isn’t just helping them collect more reviews, it’s helping them build stronger relationships with their customers.
“If a customer leaves a negative review because they didn’t understand how the product works, we can respond directly in the comments to clarify it. Other customers see this, which builds trust,” she says.
For instance, one product was mistakenly listed as 40 liters, when it was really 36 liters. A customer review pointed this out and Bagbrokers updated the product description immediately.
This agility has become a cornerstone of their review strategy: spot feedback, respond fast, and adapt.
Lipscore didn’t just help Bagbrokers gather reviews, it helped them build credibility and confidence. Products backed by customer feedback sold better, and the ability to respond to issues in real time led to fewer misunderstandings and stronger brand perception.
As Bagbrokers grows its e-commerce and retail footprint, Lipscore continues to be an essential part of their strategy, connecting feedback with growth.
Bagbrokers did it and so can you. Discover how Lipscore can help you collect more reviews, act faster, and turn feedback into your biggest growth driver.
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