Product reviews increase traffic, conversion and sales
Research from Spiegel has found that product reviews increase the likelihood of purchase by 270%. This is particularly true for higher-priced product, and somewhat less for cheaper products. With Lipscore Analytics (launching soon) you can see what YOUR conversion rate is for products with 10+ ratings vs. 5+ ratings vs. 0+ ratings, and thus calculate how much you can increase sales by increasing the number of products with ratings.
A handful of product reviews with an average rating of 4.0 – 4.7 from verified buyers increases conversion and sales because it builds trust. Consumers trust actual users of the product more than the salesy product description. Product reviews also contribute to more qualified purchase decisions, which leads to more satisfied customers and fewer returns.
Product reviews bring increased traffic from Google. For each product review, the product page in the online store is updated automatically, which Google loves! Consumers spend more time on the product pages when reading reviews, which positively affects the positions on Google. And stars in product searches increase the click-through rate. Product reviews thus contribute to a higher ranking on Google, more product views and an increased click-through rate – which means increased traffic to the online store.
«The customer journey starts online for more and more consumers, also for customers who complete their purchase in a physical store. This means that you must have a handful of product reviews on a big portions of your products, or you will lose traffic, conversion and sales,» says Jonny Hansen, COO at Lipscore. «With Lipscore Analytics, which will be launched soon, you can see the connection between the number of ratings and the conversion rate, and can measure the development in conversion and sales over time. Then it will be easy to calculate the ROI!»
Let’s help your business get 2-4 times more ratings and 100% real reviews! And get access to Lipscore Analytics, launching soon.
No other solution on the market gives you more ratings and reviews than Lipscore, or can guarantee that all reviews are 100% real, written by real customers, in their own words, unedited and verified by their identity.
Why choose Lipscore?
- The market’s best response rate
- 100% Real, Verified and Legal Reviews
- Get insight that help increase sales and revenue
- Spot and deal with unhappy customers
- Advanced functionality
- Lipscore Analytics – launching soon.
We GUARANTEE we’ll increase your response rate, or you don’t pay!