So Frustrated with Online Shopping, He Started His Own Company.

Written by: Tone Loberg
Posted on: September 6, 2019

When Henning Frettem was shopping online at Elkjøp, he became so frustrated that he decided to become an entrepreneur.

Read the full Norwegian article published on finansavisen.no on September 6, 2019.

Summary of the Article:

Henning Frettem, the founder of LipScore, was inspired to start his company after experiencing a lack of customer reviews on Elkjøp, a major Norwegian electronics retailer’s online store. LipScore is a user-friendly platform that allows customers to leave ratings and reviews, and it has significantly outperformed Elkjøp’s American supplier in terms of customer engagement. Despite its promise, Frettem initially faced challenges in making his venture commercially viable. His fortunes turned when a former colleague joined him on a commission-only basis, and a well-known figure in the e-commerce industry invested in LipScore. Since then, the company has expanded its customer base, entered international markets, and set a target of achieving a turnover of 50 million kroner in Europe within the next three years. LipScore has also rolled out an SMS-based feedback service to cater to physical stores.

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