Product reviews from other customers can be crucial when shopping online, but the response rate is often low. A Norwegian company believes they can solve the problem.
Norwegian entrepreneur Henning Frettem has developed a service called Lipscore.com to address the problem of low customer review response rates in online shopping. His solution involves integrating simple code snippets into an online store’s website, which then automates the process of asking customers for reviews. According to Frettem, Lipscore has a much higher response rate compared to its American competitor, BazaarVoice.com. Lipscore is currently used by 350 online stores across 12 countries. The company is shifting from being a free service to a freemium model, with larger clients paying on a “pay-as-you-go” basis. Additional services targeting enterprise clients are also in development.