Makeup Mekka, an emerging Scandinavian beauty brand, has successfully penetrated new international markets by featuring customer reviews translated into local languages. “Having reviews in the native language of a new market builds customer trust,” says CEO Berit Sjøvik.
To facilitate its global expansion, Makeup Mekka has integrated Lipscore’s automatic translation services for customer reviews. “We initially entered the Swedish market in 2020, and have recently expanded to Denmark and Germany,” explains Berit. “We had a plethora of reviews in Norwegian but faced a lack of local testimonials in these new markets. Displaying our existing reviews in local languages was vital for gaining consumer confidence.”
Makeup Mekka sets itself apart as a direct-to-consumer (DTC) Scandinavian beauty brand. The products are exclusively available through their own online store, eliminating the need for intermediaries. “By cutting out physical retail stores, we offer premium quality products at competitive prices,” says Berit. The brand maintains its unique style and quality by manufacturing in factories shared with renowned beauty brands and shipping directly from their Norwegian warehouse to consumers. “It’s not only cost-effective but also eco-friendly,” she adds.
Makeup Mekka is known for its agility in adapting to beauty trends. “When we spot a trend on social media platforms like TikTok, we can quickly develop relevant products,” Berit notes. Unlike larger competitors, Makeup Mekka maintains a playful, personal touch in its marketing, and is committed to showing unretouched, realistic product images.
Built on Viskan’s ecommerce platform, Makeup Mekka recently integrated Lipscore to capture genuine customer reviews and ratings. “The Lipscore system is versatile and ensures the authenticity of customer feedback,” states Berit. This integrity is particularly important in an era when fake reviews are prevalent.
Feedback from verified buyers informs Makeup Mekka’s product development and inventory decisions. “A high-selling product with poor reviews warrants reevaluation,” Berit explains. The brand also leverages customer testimonials in its marketing efforts, acknowledging that younger consumers value peer reviews when choosing beauty products.
With 95% of their sales happening on mobile devices, Makeup Mekka places immense value on mobile optimization. “The collaboration with Viskan and Lipscore has been excellent, and we’re now fine-tuning the widgets and overall design,” Berit says, emphasizing the importance of a seamless user experience.
“Our Customer Success Manager at Lipscore has been outstanding,” exclaims Berit. “The support and professionalism from the Lipscore team have been exceptional. We’ve evaluated several other platforms, but Lipscore outperforms them all.”
By harnessing the power of Lipscore’s review translation services and focusing on a superior mobile experience, Makeup Mekka has successfully scaled into new markets, further solidifying its reputation as a customer-centric, agile beauty brand.