Learn how displaying customer ratings and reviews on Google can significantly increase website traffic. Utilizing GTIN and structured data, this process becomes almost automatic. Simply upload your Lipscore XML feed to Google Merchant Center. Importantly, always verify if your product ratings and reviews are displayed correctly on Google search results.
Since September 2020, Lampehuset has collected customer reviews and product ratings using Lipscore. Currently, 50% of their online product listings feature ratings, and about 25% include customer reviews. Lipscore’s XML feed, which is compatible with Google Merchant Center, incorporates Schema.org markup within its rating widget. This feature facilitates the display of these ratings and reviews in Google’s Rich Snippets for organic product searches as well as in Google Shopping Ads. However, there are instances where Google might not showcase this valuable customer feedback. This was precisely the issue faced by Lampehuset: their product ratings and reviews were not appearing as they should have in Google Organic Searches or Google Shopping Ads. That’s where our specialized partners, such as Fullstakk, step in. They assist online retailers like Lampehuset in maximizing the SEO advantages of the customer ratings and reviews collected via Lipscore.
Google Rich Snippets are engineered to display product ratings and reviews in organic search results. By uploading Lipscore’s XML feed to your Google Merchant Center account, you can ensure that these reviews are consistently updated on a daily basis. However, lacking structured data or encountering issues when sending GTINs to Lipscore can prevent these ratings and reviews from appearing in Google search results as you might wish. This was the situation Lampehuset found themselves in.
Confronted with challenges related to GTINs and structured data, Lampehuset was unable to display their customer reviews and product ratings in both Google Organic Searches and Google Shopping Ads. To tackle this issue, they engaged the services of their Google Agency, Fullstakk, which then coordinated with the web development agency Frontkom and Lipscore to find a solution.
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