Boosting website traffic is a common goal for most online businesses, and one effective way to achieve this is by displaying your product ratings and reviews in Google’s organic search results. This not only enhances your site’s SEO but also boosts customer trust. Here’s how to make sure your ratings and reviews appear correctly on Google by leveraging GTIN and structured data.
To start, pick a product on your website that ideally has at least 15 ratings. Check if its ratings and reviews are visible in Google’s organic search results.
Note: Make sure you have implemented the Rating widget, known as Lipscore-rating, on your product pages. This widget includes schema.org markup, which is crucial for this process.
Google uses Rich Snippets to display ratings and reviews in search results. These snippets should automatically show the star rating of your product when someone searches for it. However, if you haven’t correctly implemented the Lipscore-rating widget on your product pages or encountered issues in sending GTINs to Lipscore, the ratings and reviews won’t display as they should.
Structured data like product names, descriptions, reviews, ratings, stock status, and prices help Google better understand the content of your web pages.
<head> section or through Google Merchant Center.Remember, the Lipscore-rating widget should be on your product pages as it includes the necessary schema.org markup.
For additional support, our partner Fullstakk, a Premium Google agency, is available to assist you.
Lampehuset faced issues with sending GTINs to Lipscore and also lacked structured data on their product pages. They consulted Fullstakk, who collaborated with their web development agency, Frontkom, and Lipscore, to resolve the issues. Fullstakk employed Metamanager to input structured data on Lampehuset’s product pages.
With Metamanager, you can:
Interested in Metamanager? Contact us for more information.
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