Find out what your customers think about your products
With Lipscore you can ask each and one of your customers what they think about your products, regardless of whether they completed the purchase online or in a physical store. The high volume of feedback you gather from your verified buyers gives you large amounts of representative data, and thus valuable insight that help you innovate!
Create better products
Measure your products to understand what your customers think about them. Which products are customers most satisfied with? Which products have low quality? What is the problem with products having a low score? What brands have the highest and lowest quality? How do your own brand score, compared to other brands?
Use the insight to create better products. Develop and optimize your product range. Remove poorly liked products from the range. Or make them better. Spot and deal with manufacturing defects. Negotiate with suppliers. Capture challenges in the customer journey and innovate.
Spot and deal with unhappy customers
How do you spot and deal with unhappy customers that do not contact your customer service to let you know that the products they bought didn’t meet their expectations? But complain about your products to everyone, but you.
By asking all customers to give feedback on products, you get the opportunity to spot and deal with these customers, so that you can turn unhappy customers into loyal, repeat buyers. And even ambassadors of your brand.
Request a free analysis to find out what YOUR customers think about YOUR products
Free analysis is offered to all online stores with a minimum of 1,000 orders in total for the last 3 months. A minimum number of orders is required to ensure that the customer analysis is based on representative data.
We invite all customers who have shopped in your online store the last three months to give you a product review. Maximum 10,000 invitations in total. Invitations are sent by email and are designed to fit your profile. All we need from you is an Excel file with necessary customer data.
As soon as the report with your customers’ feedback is ready you will be invited to a 30-minute review of the results with one of our experts. After this meeting, you will receive your report by e-mail.
Read more about our Free Analysis.
Learn from others
No other solution on the market gives you more ratings and reviews than Lipscore or can guarantee that all reviews are 100% real. A high volume of feedback also gives you more data, which usually is more representative and improves your customer and product insight.
Read more more about how some of our clients use this insight to make better business decisions below.
Uses customer feedback for product development
«The product reviews are very important in our product development, » says Martina, conversion specialist at Uhip. With the help of the reviews, the company can pick up trends in what customers think about everything from fit to functions.
«If there is anything about the fit that many customers agree on, we can change it for future collections and productions. Or if many people request a mobile phone pocket or something like that, we can add it. » Both positive and negative feedback are considered when designing new products.
The same mindset is used when marketing the products, since the reviews give a clear view of which products the customers like best.
Wants to identify improvement opportunities
At Hasta Home they believe that it’s important to receive customer feedback to find potential for improvement. Therefore, the company uses both service and product reviews to identify both positive and negative feedback. «It’s useful for us in our product development, » says Mathias Kaski, site manager at Hasta Home.
Hasta Home also evaluates the customers’ buying experience and reviews the feedback they get at regular internal meetings. «We address both good and bad things that allow us to move on and improve. » They also have a brand experience manager who has the overall responsibility for follow-up. Both when it comes to making sure the feedback is answered by customer service and escalating both good and bad feedback internally.
Reviews from real customers only
Makeup Mekka uses the feedback gathered with Lipscore in several ways. In product development to see if a product needs to be updated. But also, to evaluate whether a product should be kept in the assortment or not.
«A product can sell a lot, but if many people are dissatisfied with it, we need to think about whether it should be removed,» explains Berit Sjøvik, CEO at Makeup Mekka.
In addition, customer feedback is used in marketing. Makeup Mekka feels that young consumers prefer to get advice from other users. Who uses the makeup.
Support Triggers help us make ALL customers happy
«The Support Trigger flag bad reviews and give customer service the opportunity to take action, which help us make ALL customers happy», says Timmy Norin, CMO and Co-owner at Horseonline.
The customers’ feedback also help Horseonline evaluate their product range. «The trigger flags products that consistently get a different rating than we expected. And that gives us data for evaluating whether we should keep it or not. In some cases, we even pass the feedback on to the manufacturer. »
Customer feedback makes the products better
«It is very important to us that customers are satisfied with the products. With us, the users’ feedback goes to the production manager immediately, so that the products are constantly improved. That is why Lipscore is a key in our product development», says Frank Skjelland, responsible for online shopping in Lanullva.
«Product reviews is a unique channel between customer and manufacturer that benefits both. We get feedback and the customers get even better products back. And because Lanullva has full control of the production chain, we have a very short response time from customers reporting a need until the product has been improved» says Frank.
Big focus on gathering data
«We want to be data-driven, and that’s why we believe it is important to know what the customers think about us and our products. We have long focused on product reviews. It really gives us a lot of interesting data. This is published on our website, but the data is also important for those who work with category development and purchasing who will get full control over what customers think about our products» says Skeidar’s marketing director Lars Thomte.
Request a free analysis to find out what YOUR customers think about YOUR products
Free analysis is offered to all online stores with a minimum of 1,000 orders in total for the last 3 months. A minimum number of orders is required to ensure that the customer analysis is based on representative data.
We invite all customers who have shopped in your online store the last three months to give you a product review. Maximum 10,000 invitations in total. Invitations are sent by email and are designed to fit your profile. All we need from you is an Excel file with necessary customer data.
As soon as the report with your customers’ feedback is ready you will be invited to a 30-minute review of the results with one of our experts. After this meeting, you will receive your report by e-mail.
Read more about our Free Analysis.