Northern Playground is successful with its quality clothing: 55% revenue growth from the previous year! As part of the product development, the company uses ratings & reviews. The negative feedback is especially important.
«We invest a lot in collecting product reviews. We go through all the feedback we receive, both good and bad. The poor feedback is especially important with regard to further product development and improvement of existing products», says Camilla Gundersen who is responsible for marketing in the Norwegian online store.
She says that more than 1 in 3 customers choose to give feedback after purchase. «Few online stores in the Nordic region have a similar response rate», Gundersen thinks.
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