Helping Customers Make the Right Purchase. The First Time.

Your customers have valuable opinions; are you capturing the full picture? Lipscore is excited to introduce Customer Attributes, a powerful new feature that allows you to collect structured feedback beyond just ratings and reviews.

With Product Attributes, Service Attributes, and now Customer Attributes, you can gain even deeper insights into your customers’ experiences while also giving your customers valuable information, giving them more confidence when purchasing from your store.

Why does this matter?

More structured data means better decisions, improved customer satisfaction, and increased conversions.

How Lipscore’s Attributes Improve Your Feedback Collection

Attributes are not a new concept for Lipscore, our product attributes and service attributes have been giving businesses as well as their customers insights that improve their buying decisions and result in more confident sales.

1. Product Attributes – Understand What Drives Purchases

Customers don’t just buy a product, they buy specific qualities that matter to them. With Product Attributes, shoppers can rate features like:

• Fit & Sizing (Fashion & Apparel)
• Quality & Comfort (Home & Furniture)
• Ease of Use (Electronics & Gadgets)

This information helps new buyers make more informed purchase decisions. For example, if multiple shoppers rate a pair of shoes as “small to size,” future customers may choose to size up, leading to more satisfied buyers and fewer returns.

By analyzing these insights, you can refine product descriptions, optimize inventory management, and enhance future product development, ultimately improving both customer satisfaction and business performance.

Read More About Product Attributes

2. Service Attributes – Perfect Every Customer Interaction

Great products need great service. Service Attributes help you measure key factors that impact customer satisfaction, including:

• Delivery Speed & Accuracy
• Customer Support Responsiveness
• Checkout & Payment Experience

These attributes can be customized to assess customer satisfaction in both your online and physical stores. By identifying strengths and areas for improvement, you can enhance the customer experience, increase loyalty, and drive long-term retention.

Learn More About Service Attributes

3. New! Customer Attributes – Understand Who Your Customers Are

When shopping online, customers often rely on reviews to make informed purchase decisions. But without the right context, even the best reviews can fall short. 

That’s where Customer Attributes come in.

Much like Product Attributes help customers understand if a pair of shoes runs small or the perceived quality of a jacket, Customer Attributes add another layer of clarity. Imagine shopping for a pair of running shorts, wouldn’t it be helpful to know if the reviewer is tall or petite, athletic or slim? Or when choosing a facial cream, wouldn’t you want to know if the reviewer has dry or oily skin?

With Lipscore’s Customer Attributes, shoppers get the context they need to find the right product the first time, leading to fewer returns, higher satisfaction, and a smoother shopping experience.

New Feature! Review Filtering: Find the Most Relevant Reviews Faster

We’ve introduced Review Filtering, a feature that enhances the usability of your product reviews. Now, customers can narrow down and explore reviews more precisely by:

• Sorting by ratings
• Viewing only reviews with images
• Filtering by product and customer attributes

This means shoppers can quickly find the most relevant insights, making their purchasing decisions even easier. Ratings and Image Filters are available for all Lipscore customers using product reviews, while Product & Customer Attribute Filters are available to those who have attributes assigned to their products.

Get Started with Review Filtering 

If you’re already a Lipscore customer, Review Filtering is already available to you. Find out how to activate it here.

Why It Matters

Customer Attributes and Review Filtering don’t just help retailers—they empower customers.

• Better Informed Purchases – Customers can make smarter buying decisions by seeing reviews from people with similar needs and characteristics.
• Reduced Return Rates – More accurate purchases mean fewer size mismatches, skin irritations, or other unexpected issues, saving retailers the cost of returns.
• Higher Customer Satisfaction – When customers receive what they expect, they’re more likely to become repeat buyers.

While retailers can also gain valuable insights, such as which product sizes or variations are most commonly purchased, the primary goal of Customer Attributes is to improve the customer experience.

Discover the Benefits of Customer Attributes

How One Brand Is Using Customer Attributes to Grow

Click the image below to see how Beyond Nordic, one of our clients, is already using Customer Attributes and Review Filtering, to help shoppers find the right fit and functionality for their outdoor gear, reduce returns, and enhance customer satisfaction by providing reviews with valuable context.

Ready to Enhance Your Customer Reviews?

Lipscore’s Customer Attributes make it easier for your customers to buy right the first time. That means fewer returns, happier shoppers, and higher conversion rates.

Start using Customer Attributes today and give your customers the context they need to make smarter decisions.