Have you ever read a glowing product review, only to realize later that the reviewer has completely different needs than you? Maybe you bought a pair of running shoes with five-star ratings, only to find out they run a size smaller than expected. Or perhaps you purchased a skincare product based on positive feedback, only to discover that the reviewer had dry skin while yours is oily.
For consumers, context is everything when it comes to online shopping. And that’s exactly where Lipscore’s new Customer Attributes feature comes in.
While reviews and ratings remain crucial, Customer Attributes enhance the shopping experience by providing structured details about the people behind the reviews. This ensures customers make better, more informed decisions—and that retailers see fewer returns and higher satisfaction rates.
Online reviews are an essential part of the buyer’s journey, with 95% of shoppers reading reviews before making a purchase (Spiegel Research Center). However, traditional review systems often leave customers with unanswered questions:
Without structured information, shoppers take risks when making a purchase. In fact, 45% of returns in fashion e-commerce were due to fit and size in 2022 (Narvar 2023). These unnecessary returns cost retailers millions and frustrate consumers.
Customer Attributes solve this by adding valuable context to reviews, helping customers choose the right products, before they buy.
Lipscore has always been about making customer feedback more useful—for both shoppers and retailers. With Customer Attributes, we take reviews beyond ratings and written comments by adding structured data that helps future buyers make better-informed decisions.
Customers leave a review and select relevant attributes (e.g., body type, height, experience level). Retailers reduce returns and improve trust, as customers receive products that truly match their needs. Unlike Service Attributes, which provide businesses with internal insights, Customer Attributes are designed to help customers shop with confidence.
When shoppers can see reviews from people with similar needs, they’re less likely to buy the wrong product—and less likely to return it. For example, knowing that a pair of jeans runs large for someone with a similar body type helps customers make the right sizing choice.
Customers trust real experiences, especially when they come from shoppers who share their preferences. Whether it’s choosing a laptop based on how tech-savvy a reviewer is or selecting furniture based on room size, Customer Attributes eliminate guesswork.
Browsing hundreds of reviews can be overwhelming. With Customer Attributes, shoppers can filter feedback to find reviews that are relevant to them. This saves time and makes the buying process more seamless.
While the biggest benefit of Customer Attributes is for consumers, retailers also gain from this smarter approach to review collection:
For brands already using Lipscore’s Product and Service Attributes, adding Customer Attributes is the next step toward delivering better, smarter shopping experiences.
Ready to Enhance Your Customer Reviews?
Lipscore’s Customer Attributes feature is live! Whether you’re a current Lipscore user or considering switching from another review platform, this feature will help you get more value from your customer feedback.
Q: How do Customer Attributes improve online shopping?
A: They give shoppers relevant, structured insights from people with similar needs, helping them buy the right product the first time.
Q: Will adding attributes make it harder for customers to leave reviews?
A: No! The process is quick and seamless, ensuring a smooth review experience while collecting valuable insights.
Q: Can businesses customize which attributes are collected?
A: Yes! You can tailor attributes based on what’s most relevant to your products and customer base.
Q: How does this impact return rates?
A: Providing more accurate product recommendations reduces the likelihood of mismatched purchases, leading to fewer returns and happier customers.
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