Scandinavian retail chains want to be customer-oriented, but lack effective tools for measuring success, writes Ole Martin who is an angel investor and co-owner of Lipscore.
For the woolen clothing manufacturer Lanullva, customers' opinions about the products are absolutely essential. Thanks to Lipscore, the path from the customer to the production has become even shorter.
Customers know a lot about the products and want to share their knowledge. Therefore, the sports industry is particularly well suited for collecting user reviews.
To strengthen its position, Petworld is investing in e.g. on product reviews, which are used for product enrichment on the website, as well as for further development of the product range.
Northern Playground is successful with its quality clothing. As part of the product development, the company uses ratings & reviews.
Skeidar uses Lipscore to collect user reviews among those who shop online and in physical stores.